unit-design

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Ammon|Schuster|Wollin
Gutleutstra├če 96
60329 Frankfurt am Main
++49 69 2 40 00 30
asw@meso.net
  • Project: unit-design
  • Date: November 2006
  • Client: unit-design Peter Eckhart
  • Location: Frankfurt
  • Tasks: consulting, conception, design and programming
  • http://www.unit-design.de

The design bureau UNIT-DESIGN was founded in 2000 by Bernd Hilpert and Prof. Peter Eckart. A team of 10 workers is focused on developing Product- and Information Design in an area between Product, Grafik and Space.

Meso said hello tho the minimalistic approach in the corporate design of UNIT Design and pushed this forward to a minimalistic, rather simple than trivial web system.

The whole web site is driven by an central project database and several “point of views” on the database content:

  • Which projects are done for which clients.
  • Projects in a specific emphasis.
  • Projects by tags

The system is based on the excellent ruby on rails framework.

“Ruby on Rails ":http://www.rubyonrails.com is an Open Source web framework that’s optimized for programmers happiness and sustainable productivity. Web development that doesn’t hurt, but still enables us to get right where we want to.

Programming language ruby

“Des Pudels Kern (The gist of the matter)” of Ruby on Rails is a dynamic, open source programming language with a focus on simplicity and productivity named Ruby. The basic Idea of Ruby’s creator Yukihiro “matz” Matsumoto is a neutral and unobtrusive so to speak aesthetic language. The connotation “trying to make Ruby natural, not simple” amplifies the widely spread object-oriented programming paradigm by adding subjectiveness (humanization) to the objectiveness.

One of the primary focus is productivity. "Often people, especially computer engineers, focus on the machines. They think, by doing this, the machine will run faster.

By doing this, the machine will run more effectively. By doing this, the machine will something something something. They are focusing on machines. But in fact we need to focus on humans, on how humans care about doing programming or operating the application of the machines. We are the masters. They are the slaves." (The Philosophy of Ruby)

“Ruby is simple in appearance, but is very complex inside, just like our human body (”about Ruby":http://www.ruby-lang.org/en/about)."

Only a few coders worldwide focused on Ruby since its public release in 1995. In 2006 – not at least a merit of the “killer application” RoR – Ruby achieved mass acceptance ranking nowadays within the top 10 of the TIOBE Programming Community Index.

 
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