Productpilot is a business matching portal of Messe Frankfurt. It provides its exhibitors a permanent
representative platform that serves as easy-to-search database of suppliers and also as communication channel and board for upcoming trends.
The website´s address should become established months before it´s launch – and the opening event itself had to be put into scene.
For an integrating campaign the given key visual was used to create a widely deployable narrative for brand recognition to visualize the core principle of the Productpilot search engine and to visualize it´s capability.
MESO was asked to extend Messe Frankfurts business matching portal Productpilot by a lottery game. The Productpilot info-terminals within the exhibtion centre challenge visitors to play the lottery game. The visitor only needs to register himself on the terminal with his email address and the lottery starts. The “Ball of Fortune” is stopped when the visitor scans his entry card and with luck wins an IPod.
adaptable structure for booth and promotion events
website with raffle to promote the upcoming business matching portal on productpilot.de
3D interpretation of the key visual to illustrate the core of the upcoming internet portal