Deutsche Telekom Product Experience Center

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MESO Digital Interiors GmbH
Oschatz | Wolf
Gutleutstraße 96
60329 Frankfurt am Main
++49 69 2 40 00 30
MESO Web Scapes
Ammon | Schuster | Wollin
Gutleutstraße 96
60329 Frankfurt am Main
++49 69 2 40 00 30
  • Project: Deutsche Telekom Product Experience Center
  • Date: December 2008 - May 2009
  • Client: Atelier Markgraph GmbH
  • Location: Darmstadt

In December 2008 the “Product Experience Center” of the Deutsche Telekom opens its doors in Darmstadt for employers and visitors focusing on the presentation of the companies latest “Highlight”-products. Under the creative lead of and comissioned by Atelier Markgraph MESO was responsible for the implementation of the media control system and the development of a generative data room as well as three different real-time data visualizations, media just as videos, ambient light and sound.

Media control system

Using our toolkit of choice vvvv, MESO Digital Interiors developed a media control system for two independent but linked rooms. Both rooms had a large 103" plasma display and an elaborated light system. This system was backed by a content management system and a server by MESO Web Scapes for controlling two Apple IPod Touch remote controls.

Due to its large touch screen the IPod Touch is the ideal remote control for complex installations like this. In this application It controls complex lighting presets in the rooms (ceiling, walls and the floor), controls the sound and selects between different physical sources (DVD, Laptop etc.), different video clips and real-time feeds in an integrated metaphor. As an additional technical highlight it can couple both rooms and their media into one space with one click. Authenticated users can upload additional Videos via a simple web browser.

Generative Data Room

The generative data room displayed on the two 103" Plasmas is the key visual of the room and functions as interactive navigation instrument. It is controlled via the iPod Touch. From the data room the users can navigate to the real-time graphics and content uploaded in the CMS. The real-time graphics are displaying the constantly changing market environment of the Deutsche Telekom by showing the traffic in Germany, the international in- and outgoing connections, as well as a news feed from the Telekom web page.

Project Partners: Zum Kuckuck, atelierstromberg GmbH, Loop Light GmbH, Schnick-Schnack-Systems GmbH, Neumann & Müller GmbH, Floridan Studios GmbH, Ambrosius & Sohn GmbH, Freisteel

The MESO-Team: Sebastian Oschatz, Max Wolf, Mathias Wollin, Katharina Mayrhofer, Mathias Zauner, Philipp Steinweber, Markus Seeger

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