BMW M Sculpture

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MESO Digital Interiors GmbH
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60329 Frankfurt am Main
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  • Project: BMW M Sculpture
  • Date: September 2011
  • Client: BMW AG, Munich
  • Partner: MKT AG, Mutabor
  • Location: Frankfurt

When MUTABOR were conceptualising this exhibit for BMW, they were sure they wanted to work with MESO on the software part. So MESO was commissioned to bring this solid black monolith to life. Mostly black with some red shimmers, the sculpture reveals its Robotic "Super-Kamiokande Super-Kamiokande Geodesic Digital Interior only by viewing inside the sculpture.

A chromium-plated robot is located in the centre of a geodesic sphere made up of LEDs which serves the robot as a drawing stage. The robot reflects the illumination effects, resulting in a magnificent light display. The user initialises the exhibit by touching the display and then choosing from one of the three main subjects. Through its choreographed movements, the robot shows technical features from the new BMW M5. A bass body shaker synchronized makes the pulses on the screen physically perceptible.

The main focus of our design had been on the question of how to communicate the technical features in an abstract, but convincing way. In addition to that, the robot breathes, looks and follows the user in real-time and reacts to users who push the buttons on the side of the cabinet.

Another particularly interesting aspect in this project was building the system for designing animations on the inside of a sphere. All animations had to be precisely synchronized to the actual movement of the robot, so all designs had to be played back in real time. MESO developed a system for creating all animations in a 3-D space which were successively mapped onto the inside of the sphere. This approach also allowed very easy synchronization between the robot’s movements and LED effects, as all animation took place in a 3d space.

An additional interesting issue was addressing the 1200 individual RGB LEDs, these forming a geodesic dome with irregular cut-outs. A wooden icosahedron was built to test the cable and addressing planning as early as possible in the project.

The BMW Experience Exhibits projects was awarded the Red Dot Design Grand Prix 2012, ADC Silver 2013 and the German Design Award 2014.

The MESO-Team: Sebastian Oschatz, David Brüll, Thomas Eichhorn, Katharina Mayrhofer, Johannes Scherg, Nikos Mechanezidis, Friedrich Söllner.

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